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For those who give presentations to educate, entertain or sell something it is essential to know your audience and perhaps there is no more interesting organization to present to than an HOA or Home Owner’s Association. Their needs, perceived needs and the organizations desires are so elusive that often the leadership involved does not realize the reality. So, how do you present or make a presentation to a Home Owner’s Association if this is the case?

Well, it’s not easy, but there are a few things you need to understand, namely that the board of a Home Owner’s Association is often as divided as a school board and the members are as diverse as the public politic in America. And if you have ever heard that all politics is local, then just imagine a Homeowner’s Association with 800 to 2500 homes, with each home owner having a different opinion and view of how things should get done?

Home Owner’s Associations realize that keeping the peace 100% of the time is nearly impossible, but that is their attempt. To approach a 100% approval rating they must remain in constant communication with the home owners and listen to their complaints, wants and needs. Thus, when presenting to an HOA the presenters must take this into consideration and explain how the project will help lessen complaints, make the home owners happy and save them money. If a presenter can do those things, then they are in like flint.

Not long ago, a local solar energy contractor was working with an HOA on putting up solar panels on homes and allowing the HOA to guarantee the loan, which would be paid off with higher fees, but would reduce everyone’s energy costs. Then the complaints started coming in, as no one wanted higher fees, then folks complained that their favorite trees would have to be cut down, trimmed or removed so the solar panels could get maximum efficiency, meaning the air conditioners would cost more to run, eliminating the savings.

The Solar Company was not ready for such a complaint. In the end it happened not to be the case, in fact, even without cutting any trees the solar would still pay off, but the damage was done, the board was threatened with being terminated and replaced and the whole thing was quite ugly, even though the idea was completely viable. See the point, communication is the key and these things must be full explained and presented up front. Think on this.

To win more negotiations, you should focus your thoughts. That’s to say, you should be very thoughtful of what you’re thinking during the negotiation, why you have such thoughts, and where those thoughts might lead. To do otherwise could mean you’re led haphazardly towards a negotiation outcome that doesn’t serve your goals of the negotiation. Observe the following to increase the focus of your thoughts in a negotiation.

Breaking News: Do you take note of how and when TV News organizations flash that moniker across/on the screen? At that moment they’re attempting to grab your attention from what you were focusing on and directing it to what they want you to focus on. In most cases, the breaking news is nothing that would really demand you lend your attention to, but they’ve captured your focus, which was their intent. If you raise your awareness to what’s being attempted by such ploys in a negotiation, you’ll focus your thoughts on not losing your focus per what’s important to your negotiation effort.

Be mindful of when timeouts are called:

When timeouts are called in a negotiation, note the reason cited for the timeout and assess the reasoning validity. As an example, if you happen to be winning the negotiation or a point in that process, and the opposing negotiator asks to take a break, he could be doing so to slow your momentum, take the time to gather additional insights/thoughts, and/or to refresh himself. All such insights will give you guidance per what may be occurring in his mind, as to the reasoning he called a timeout. Thus, it may or may not behoove you to grant his request, depending on how hard you wish to push at that time and/or what your next move is intended to achieve. The point is, be aware when there’s a shift in the negotiation and what may have occurred to cause it.

Diversions – Sizzlin’ Korean BBQ:

Take note of what the opposing negotiator is asking you to focus on. Question yourself, and possibly her, why she’s asking you to lend your attention to the point she’s highlighting. Note the same when you make a point and attempts are made to divert it. Ask yourself, why was my point given less credence? Why doesn’t she want to address my point and what implications does that have?

In a negotiation, the other negotiator may not tell you how to think, but he may attempt to direct your thoughts by suggesting what you should think about. In so doing, he’s controlling you and the negotiation. To the degree that you think of what you’re thinking about, why you have such thoughts and how those thoughts are aligned with the goals you seek for the negotiation, you’ll combat his efforts while promoting the outcome you seek.

By focusing on what you think about and why you have such thoughts, you’ll be in more control of the negotiation, which will allow you to win more negotiations… and everything will be right with the world.

Remember, you’re always negotiating!

Have you ever experienced the all too often death by PowerPoint? Or maybe, you were the guilty party during a presentation massacre. Guess what, it doesn’t have to be that way. You can prepare awesome presentations that will enhance and engage your audience. You just need to follow a few simple principles to create great PowerPoint presentations that even Tom Antion can enjoy. So, read and apply the following tips to your presentations to capture your audience’s attention every time.

#1 – Remember Who’s the Show

Your PowerPoint is not the show. Your audience came to hear you and that’s what they want. Don’t disappoint your audience give them what they want. Prepare your PowerPoint to enhance your presentation not replace it.

#2 – Limit Your Slide Text
The biggest problem with most slides is the content; there is way too much text. Don’t try to place all your information on your slides. It turns your presentation into a boring reading assignment. It turns you into a boring speaker and you will lose your audience. Keep the text on your slides to a minimum and deliver the message yourself.

#3 – Keep Your Slides Simple

PowerPoint is so amazing that you can become mesmerized by all the bells and whistles available to you. There are animations, sounds and special effects galore. But, you don’t need to use everything in one PowerPoint. Simple slides with few special effects are usually the best. A slide with only a picture (that relates to your message) and one keyword can be very engaging. Try it, you will be surprised.

#4 – Choose Your Fonts Wisely

It is very important that when you do use text that it be readable. It needs to be large, the right color and the right font. The size of your fonts should be large and bold. If you are using a small font to get everything on a slide you have too much text. The color of your font should contrast with your background color like black on white or white on blue. However, you should avoid colors like red, yellow, orange or black for backgrounds.

Also, you should avoid using too many fonts. Choose a serif font (like Arial) and a sans serif (like Times New Roman) that will complement each other. Save fancy fonts for the title slide or the ending slide.

#5 – Use Pictures and Graphics

Pictures and graphics must be colorful and large. Your pictures should be at least 50 percent of your slide with limited text. Your slide engage and attract your audience not bore them. Appropriate pictures and graphics (not clip art) are your most effective types of content, especially pictures of people your audience knows.

#6 – Use Video

Insert video into your PowerPoint for a change of pace, especially if your presentation is a long one. A good video from You Tube or a similar site can be used to add humor or relief from the usual routine. Or even better create some of your own videos.

#7 – Tell a Story

People enjoy stories and will be much more receptive to what you have to say if you have captured their attention with a story. Stories help you connect with your audience and get them to accept you and your message. So, make sure that your content, slides and pictures tell a story.