For those who give presentations to educate, entertain or sell something it is essential to know your audience and perhaps there is no more interesting organization to present to than an HOA or Home Owner’s Association. Their needs, perceived needs and the organizations desires are so elusive that often the leadership involved does not realize the reality. So, how do you present or make a presentation to a Home Owner’s Association if this is the case?
Well, it’s not easy, but there are a few things you need to understand, namely that the board of a Home Owner’s Association is often as divided as a school board and the members are as diverse as the public politic in America. And if you have ever heard that all politics is local, then just imagine a Homeowner’s Association with 800 to 2500 homes, with each home owner having a different opinion and view of how things should get done?
Home Owner’s Associations realize that keeping the peace 100% of the time is nearly impossible, but that is their attempt. To approach a 100% approval rating they must remain in constant communication with the home owners and listen to their complaints, wants and needs. Thus, when presenting to an HOA the presenters must take this into consideration and explain how the project will help lessen complaints, make the home owners happy and save them money. If a presenter can do those things, then they are in like flint.
Not long ago, a local solar energy contractor was working with an HOA on putting up solar panels on homes and allowing the HOA to guarantee the loan, which would be paid off with higher fees, but would reduce everyone’s energy costs. Then the complaints started coming in, as no one wanted higher fees, then folks complained that their favorite trees would have to be cut down, trimmed or removed so the solar panels could get maximum efficiency, meaning the air conditioners would cost more to run, eliminating the savings.
The Solar Company was not ready for such a complaint. In the end it happened not to be the case, in fact, even without cutting any trees the solar would still pay off, but the damage was done, the board was threatened with being terminated and replaced and the whole thing was quite ugly, even though the idea was completely viable. See the point, communication is the key and these things must be full explained and presented up front. Think on this.